While the Monstercat “sound” has always stretched across all of electronic music, we release a lot of music and recognize that each song might be enjoyed in different ways by different fans. Could you explain a bit about both and the genesis as to the decision to split them into two? For instance, many Monstercat fans now stream themselves playing video games on YouTube, Twitch, and Mixer, so we created a program called Monstercat Gold that allows those content creators to include certain Monstercat songs in their videos without getting copyright claims.Įvery week you release new music under one of two sub-brands: Monstercat Instinct and Monstercat Uncaged. They then grew the label based off their own thoughts about how a record label should operate a strategy that continues to evolve with feedback from our artists and fan community. Our founders Mike and Ari had a desire to support artists they liked, and share their music with as large of an audience as possible. Honestly, we didn’t really know much about the music “industry” when Monstercat began. How did you know the music industry was in need of a company like yours? You have since signed over 70 artists, and released over 2,000 songs. Monstercat launched in Vancouver, British Columbia in 2011 as an independent electronic dance music label.
We’re excited to share with you our interview with Ross Festenstein, Licensing Manager at Monstercat, about the label’s journey, some company highlights, and their approach to sync deals. Monstercat represents over 70 artists in over 20 countries, including Conro, Slushii, and Notaker, just to name a few. They’ve acquired placement partnerships with Rocket League, Esports league, Blizzard Entertainment, Nintendo, EA, and other video gaming giants, and have secured syncs in Apple, Toyota, T‑Mobile, E!, MTV, GoPro, and more. With over 90 million monthly Spotify streams and 30 million monthly YouTube videos, Monstercat has made a huge mark with music fans. Once focused on electronic dance music, the Vancouver-based label now supports developing artists of all genres. Monstercat is one of music’s most influential independent record labels.